Paul Roetzer from the Marketing Artificial Intelligence Institute says marketers must get their heads around AI … but they will also need to be patient.
Zev Gotkin says the social media giant’s algorithm tweaks promote quality content. You just have to play by its rules.
Humour and excellent production values make the sparkling water company’s corporate videos stand out.
The Cusp website helps 18–35s manage their finances; it also helps the bank reach those “hard to get” young Australians.
The Walkley Award-winning journalist on the challenges of captaining the AFL’s content team.