Australian marketers learnt a lot about commitment and consistency from the experts at the world’s largest content marketing event, in Cleveland.
The managing editor of the large US careers website has sage advice for Australian marketers looking to build a successful content hub.
The old marketing formula was ‘more content = greater success’. According to the experts at Content Marketing World 16, that’s no longer the case.
… And other strategies from US writing expert Jonathan Kranz to ‘taste and tease’ a web audience.
Brand Tales’ review of the Australian insurance company’s website … and its giant-slaying idea.