Brand Tales is produced by content specialists Top to Tale Media.

Top to Tale Media director Peter Gearin is a former senior editor at The Sydney Morning Herald, The Sun-Herald and – the No.1 news brand in Australia. Before that he spent a decade as a writer and editor at some of the country’s best-known magazines, including Inside Sport, Street Machine and 4Wheeler.

Following a successful journalism career working alongside gifted journalists and artists, he wants business owners and marketers at all organisations to better understand the art of quality, authentic storytelling and produce content that is valuable and relevant to their audiences.

If you want to know how this is done, and why it works, contact Peter Gearin on +61 (0)409 489 409 or go to

Peter Gearin - photo by Edwina Pickles