April 2017
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Live and dangerous

In Feature by Peter Gearin

Untested talent, restrictive ad rules, six weekly shows performed live: the Vodka Cruiser TV campaign should have been a brand disaster.

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Kate Cox Q&A

In Q&A by Peter Gearin

Brand Tales speaks with a former metro editor who is now a commercial content leader.

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Red Bull of relationships

In Trends by Steve Pratt

Global B2B software company Zendesk has created a media brand, Relate — a magazine, podcast and events business all in one. Steve Pratt spoke to Zendesk’s Monica Norton about its content leap of faith.