Today’s brand partners bring creativity, social media credibility and their own engaged audiences. They’re also just a bit dangerous.

The sudden demise of Australia’s biggest content business, King Content, stunned the industry. Here are the lessons and what agencies need to do to survive.

Clothing label Gant’s amusing and thought-provoking series sets a high bar in branded content.

The Australian brands working hard to build satisfied and informed audiences using storytelling.

Dream jobs don’t come much better than Ben Campbell’s: content strategist at LEGO.