It’s the ultimate in corporate communications: how businesses use motifs and colours to define what they are and what they stand for.
Marketers would do well to pay attention to how our brains have evolved, writes Neil Adler with Daryl Weber.
Is Australia’s public relations industry in crisis? Some suggest local PR agencies need to start doing things differently to be relevant.
When companies talk about being ‘relevant’, ‘trusted’ or ‘authentic’, what are they actually saying?
Untested talent, restrictive ad rules, six weekly shows performed live: the Vodka Cruiser TV campaign should have been a brand disaster.