Is Australia’s public relations industry in crisis? Some suggest local PR agencies need to start doing things differently to be relevant.
When companies talk about being ‘relevant’, ‘trusted’ or ‘authentic’, what are they actually saying?
Untested talent, restrictive ad rules, six weekly shows performed live: the Vodka Cruiser TV campaign should have been a brand disaster.
Companies that prefer to be on the side of the angels have great brand stories. So why are so many reluctant to tell them to their customers?
The world’s biggest brands are using native advertising, even classic advertorials, to reach young and savvy audiences.