The jury may still be out on whether Australian content marketing is making real headway, but the evidence is starting to become compelling.
The managing editor of the large US careers website has sage advice for Australian marketers looking to build a successful content hub.
So Perth is the ultimate “good news” website – especially for its founders, who see opportunities to spread the concept.
The 25-year-old fitness instructor from Adelaide has built her business on sweat, positivity and content marketing.
Real-estate site Domain struck gold when it co-produced satirical series Avalon Now, but branded comedy success is never assured.