How two brands used music videos and interactivity to sell their messages to women.
Global B2B software company Zendesk has created a media brand, Relate — a magazine, podcast and events business all in one. Steve Pratt spoke to Zendesk’s Monica Norton about its content leap of faith.
The jury may still be out on whether Australian content marketing is making real headway, but the evidence is starting to become compelling.
The managing editor of the large US careers website has sage advice for Australian marketers looking to build a successful content hub.
So Perth is the ultimate “good news” website – especially for its founders, who see opportunities to spread the concept.