March 2018
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AI and content

In Trends by Peter Gearin

Paul Roetzer from the Marketing Artificial Intelligence Institute says marketers must get their heads around AI … but they will also need to be patient.

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Millennial hunt

In Siteseer by Peter Gearin

The Cusp website helps 18–35s manage their finances; it also helps the bank reach those “hard to get” young Australians.

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Matt Pinkney Q&A

In Q&A by Peter Gearin

The Walkley Award-winning journalist on the challenges of captaining the AFL’s content team.