Brand Tales is a digital magazine devoted to Australian content marketing and native advertising… and why quality content should be celebrated.
Never-ending stories
Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.
Stars earn their stripes
Brands like to use big names in their content to attract extra attention. But sometimes they don’t get the reaction they expect.
Qantas goes AWOL
Australia’s national carrier teamed with Junkee Media to produce its youth-oriented travel site. This is Brand Tales’ review of its website.
Discovery marketing
Having powered past 350 episodes, the Up Close podcast from the University of Melbourne is one of Australia’s earliest content marketing successes.