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Never-ending stories

In Trendsby Peter Gearin

Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.

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Qantas goes AWOL

In Examplesby Peter Gearin

Australia’s national carrier teamed with Junkee Media to produce its youth-oriented travel site. This is Brand Tales’ review of its website.

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Discovery marketing

In Examplesby Peter Gearin

Having powered past 350 episodes, the Up Close podcast from the University of Melbourne is one of Australia’s earliest content marketing successes.

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The house rules

In Ideasby Peter Gearin

There’s one sure-fire way brands can ensure they’re running quality content — by employing people who can produce quality content.

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First among degrees

In Trendsby Peter Gearin

The University of Canberra expects graduates will be better equipped for media and communication jobs of the future.