Read Post

Never-ending stories

In Trends by Peter Gearin

Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.

Read Post

Qantas goes AWOL

In Examples by Peter Gearin

Australia’s national carrier teamed with Junkee Media to produce its youth-oriented travel site. This is Brand Tales’ review of its website.

Read Post

Discovery marketing

In Examples by Peter Gearin

Having powered past 350 episodes, the Up Close podcast from the University of Melbourne is one of Australia’s earliest content marketing successes.

Read Post

The house rules

In Ideas by Peter Gearin

There’s one sure-fire way brands can ensure they’re running quality content — by employing people who can produce quality content.

Read Post

First among degrees

In Trends by Peter Gearin

The University of Canberra expects graduates will be better equipped for media and communication jobs of the future.