Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.
Brands like to use big names in their content to attract extra attention. But sometimes they don’t get the reaction they expect.
Australia’s national carrier teamed with Junkee Media to produce its youth-oriented travel site. This is Brand Tales’ review of its website.
Having powered past 350 episodes, the Up Close podcast from the University of Melbourne is one of Australia’s earliest content marketing successes.
There’s one sure-fire way brands can ensure they’re running quality content — by employing people who can produce quality content.
The University of Canberra expects graduates will be better equipped for media and communication jobs of the future.