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The Blue Room

In Examples by Peter Gearin

Bupa Australia’s brand newsroom approach is designed to appeal to customers’ hearts and minds, and change perceptions.

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Colour by numbers

In Examples by Peter Gearin

We taste-test Brown Brothers’ wine website and find traces of potential but lifted aromas of missed opportunity.

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Hockey stories

In Examples by Peter Gearin

Although it’s an Olympic sport played on the international stage, hockey’s best storytelling comes from its local communities.

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Body of work

In Trends by Peter Gearin

The 25-year-old fitness instructor from Adelaide has built her business on sweat, positivity and content marketing.

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What editors do

In Ideas by Peter Gearin

It’s often said that only good editors help deliver great content. But what type of editor is the right one for you?