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Building trust

In Ideas by Peter Gearin

A three-step guide to creating a trades and services company that prospective customers see as credible and trustworthy.

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Tres cool, dude

In Examples by Peter Gearin

A chain of Australian Mexican restaurants has turned to print to deliver customers a taste of its cool-dude message.

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All jokes aside

In Trends by Peter Gearin

Real-estate site Domain struck gold when it co-produced satirical series Avalon Now, but branded comedy success is never assured.

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The brutal truth

In Ideas by Peter Gearin

Want an honest appraisal of how your content is going? Content Machine author Dan Norris is your man.

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School of life

In Examples by Peter Gearin

The University of Southern Queensland’s Social Hub keeps its far-flung students in touch with what’s going on, as well as offering essential life skills.

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Newsroom essentials

In Ideas by Peter Gearin

Businesses can supercharge their content marketing by adopting a classic newsroom approach, but they need to stick to some tried-and-true principles.