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Suncorp’s content first

In Trends by Peter Gearin

The Australian bank entered rare air with its small business Facebook show on federal budget night, becoming the first local brand to produce a live news program on social media.

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Trust your brain

In Trends by Neil Adler

Marketers would do well to pay attention to how our brains have evolved, writes Neil Adler with Daryl Weber.

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Coke’s content Journey

In Examples by Peter Gearin

The soft-drink company’s efforts to transform the content marketing world have gone flat. Brand Tales’ review of Coke’s website, Journey.

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Learning new tricks

In Strategies by Peter Gearin

Is Australia’s public relations industry in crisis? Some suggest local PR agencies need to start doing things differently to be relevant.

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Naval gazing

In Examples by Peter Gearin

The Australian National Maritime Museum website has nautical stories that helped shape a country’s history.

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Price of brand love

In Ideas by Mitch Joel

Brands can now see the downside of being personal rather than personable, writes Mitch Joel, president of US digital agency Mirum and author of Six Pixels of Separation and CTRL ALT Delete.