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Calendar calls

In Ideasby Peter Gearin

Despite wishes to ‘kill them right now’, content calendars remain a vital part of any broader content strategy.

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Change the tune

In Ideasby Jason Miller

Criticisms about content marketing’s effectiveness need to be addressed, not ignored or rejected, says LinkedIn’s Jason Miller.

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In fashion

In Trendsby Peter Gearin

Two contrasting Australian retailers have launched designer magazines to reach their defined audiences.

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Search for an Edge

In Interviewsby Peter Gearin

Richard Parker has been at the centre of Edge’s transformation from print-based custom publisher to full-service advertising and content agency.

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Can you feel it?

In Trendsby Peter Gearin

How the steady, traditional BBC is rewriting the rules by putting engagement metrics in clients’ hands.

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Horror story looms

In Trendsby Peter Gearin

Businesses that don’t hop on the customer experience train are doomed to fail, says speaker and author Amanda Stevens.

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Dose of knowledge

In Examplesby Peter Gearin

The Pharmaceutical Society of Australia has teamed with Mahlab to reimagine its content platform, Australian Pharmacist.