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Lean approach

In Trends by Michael Brenner

Marketing Insider Group CEO Michael Brenner says we should stop debating and start pursuing lean content.

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AI and content

In Trends by Peter Gearin

Paul Roetzer from the Marketing Artificial Intelligence Institute says marketers must get their heads around AI … but they will also need to be patient.

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Facebook's good news

In Ideas by Zev Gotkin

Zev Gotkin says the social media giant’s algorithm tweaks promote quality content. You just have to play by its rules.

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Millennial hunt

In Examples by Peter Gearin

Westpac’s content marketing play helps 18–35s manage their finances. It also helps the bank reach those “hard to get” young Australians.