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For sore eyes

In Examplesby Peter Gearin

Two Insurance Council of Australia websites offer valuable information, especially for those caught in a disaster.

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The truth factor

In Trendsby Peter Gearin

Today’s brand partners bring creativity, social media credibility and their own engaged audiences. They’re also just a bit dangerous.

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The King falls

In Trendsby Peter Gearin

The sudden demise of Australia’s biggest content business, King Content, stunned the industry. Here are the lessons and what agencies need to do to survive.