Marketers and small business owners need to show that what they say comes from the heart, says Mark Masters.
Brands can now see the downside of being personal rather than personable, writes Mitch Joel, president of US digital agency Mirum and author of Six Pixels of Separation and CTRL ALT Delete.
Creating a successful personal profile is about giving as much of yourself as you can, writes Mark Schaefer.
No pain, no gain – good homegrown content builds brand trust but it can be hard work, writes Brent Simoneaux.
In a world awash with content of variable quality, how can you ensure that yours stands out? Michelle Garrett offers some suggestions.