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Listen up!

In Examples by Peter Gearin

Australian companies are waking to the potential of branded podcasts to reach valuable audiences.

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Telling tales

In Examples by Peter Gearin

Beer brand Hahn is behind a video series showcasing the thoughts and fears of successful Australian entrepreneurs.

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Coke’s content Journey

In Examples by Peter Gearin

The soft-drink company’s efforts to transform the content marketing world have gone flat. Brand Tales’ review of Coke’s website, Journey.

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Naval gazing

In Examples by Peter Gearin

The Australian National Maritime Museum website has nautical stories that helped shape a country’s history.