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Live and dangerous

In Examples by Peter Gearin

Untested talent, restrictive ad rules, six weekly shows performed live: the Vodka Cruiser TV campaign should have been a brand disaster.

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Asian persuasion

In Examples by Peter Gearin

The world’s biggest brands are using native advertising, even classic advertorials, to reach young and savvy audiences.

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Blog success essentials

In Examples by Peter Gearin

Firebrand Talent’s Carolyn Hyams explains why big resources aren’t necessary to create a successful industry blog. But you do need patience.

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Living Lorna Jane

In Examples by Peter Gearin

The women’s activewear company’s spin-off site, Move Nourish Believe, is devoted to all things healthy, happy and sweaty.

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The Blue Room

In Examples by Peter Gearin

Bupa Australia’s brand newsroom approach is designed to appeal to customers’ hearts and minds, and change perceptions.

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Colour by numbers

In Examples by Peter Gearin

Brand Tales taste-tests Brown Brothers’ website and finds traces of potential but lifted aromas of missed opportunity.