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UiPath to success

In Ideasby Sonja Jefferson

Valuable Content’s Sonja Jefferson on eight inspirational lessons from Romanian billion-dollar startup UiPath.

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Brands, make a stand

In Ideasby Matthew Schwartz

It’s time organisations found a ‘bigger boat’ and started producing original content, argues Matthew Schwartz.

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Calendar calls

In Ideasby Peter Gearin

Despite wishes to ‘kill them right now’, content calendars remain a vital part of any broader content strategy.

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Change the tune

In Ideasby Jason Miller

Criticisms about content marketing’s effectiveness need to be addressed, not ignored or rejected, says LinkedIn’s Jason Miller.

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Build on rented land

In Ideasby Mark Schaefer

Putting content on your website isn’t enough these days, writes Mark Schaefer. To succeed, your content needs to be set free.

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Facebook's good news

In Ideasby Zev Gotkin

Zev Gotkin says the social media giant’s algorithm tweaks promote quality content. You just have to play by its rules.

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Dial M for marketing

In Ideasby Peter Gearin

It’s time businesses put the old ways to the sword, say the authors of Killing Marketing, and chased revenue.