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Lifting your game

In Ideas by Brent Simoneaux

No pain, no gain – good homegrown content builds brand trust but it can be hard work, writes Brent Simoneaux.

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Fruitful writing

In Ideas by Michelle Garrett

In a world awash with content of variable quality, how can you ensure that yours stands out? Michelle Garrett offers some suggestions.

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What journalists do

In Ideas by Trevor Young

Journalists are more than just blog writers. They can offer great value for an organisation, says Trevor Young.

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The show must go on

In Ideas by Peter Gearin

Australian marketers learnt a lot about commitment and consistency from the experts at the world’s largest content marketing event, in Cleveland.

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The F word

In Ideas by Peter Gearin

The old marketing formula was ‘more content = greater success’. According to the experts at Content Marketing World 16, that’s no longer the case.

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What editors do

In Ideas by Peter Gearin

It’s often said that only good editors help deliver great content. But what type of editor is the right one for you?

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Building trust

In Ideas by Peter Gearin

A three-step guide to creating a trades and services company that prospective customers see as credible and trustworthy.

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The brutal truth

In Ideas by Peter Gearin

Want an honest appraisal of how your content is going? Content Machine author Dan Norris is your man.

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Newsroom essentials

In Ideas by Peter Gearin

Businesses can supercharge their content marketing by adopting a classic newsroom approach, but they need to stick to some tried-and-true principles.