NewsCred’s first Australian manager wants to improve the state of content marketing in Australia.
Chris Amson interview
Tourism WA’s content head on the fusion of great stories, data and technology.
Game, set, match
Bupa’s former global head of content has set up a consultancy he hopes will reshape the meaning of content marketing.
Amy Walker interview
Cooperate’s head of growth on matching marketing with technology.
Adam Fraser interview
The EchoJunction podcast host talks on the edge of technology and social media.
Search for an Edge
Richard Parker has been at the centre of Edge’s transformation from print-based custom publisher to full-service advertising and content agency.
Janine Pares interview
The Thinksmart Marketing founder says the simplest content approaches are often the best.
Content in a crisis
Crisis management adviser Melissa Agnes says Australian businesses – especially their communications teams – must be prepared when disaster strikes.
Daniel Hochuli Q&A
This evangelist’s job is to spread the word about content marketing.
River of life
Australian travel company APT’s Fiona Corsie has reason to feel pleased with her journey so far.