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Game, set, match

In Interviewsby Peter Gearin

Bupa’s former global head of content has set up a consultancy he hopes will reshape the meaning of content marketing.

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Search for an Edge

In Interviewsby Peter Gearin

Richard Parker has been at the centre of Edge’s transformation from print-based custom publisher to full-service advertising and content agency.

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Content in a crisis

In Interviewsby Peter Gearin

Crisis management adviser Melissa Agnes says Australian businesses – especially their communications teams – must be prepared when disaster strikes.