How the steady, traditional BBC is rewriting the rules by putting engagement metrics in clients’ hands.
Brand mentions may help, not hinder, reader engagement of sponsored content. Pressboard co-founder Jerrid Grimm presents the findings of a surprising survey.
Marketing Insider Group CEO Michael Brenner says we should stop debating and start pursuing lean content.
Paul Roetzer from the Marketing Artificial Intelligence Institute says marketers must get their heads around AI … but they will also need to be patient.
PlayersVoice points the way to a brand-led sports publishing model.