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Truly innovative

In Trendsby Peter Gearin

Businesses looking to encourage a creative environment need to engage in ‘perpetual innovation’, says corporate storyteller Carla Johnson.

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In fashion

In Trendsby Peter Gearin

Two contrasting Australian retailers have launched designer magazines to reach their defined audiences.

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Can you feel it?

In Trendsby Peter Gearin

How the steady, traditional BBC is rewriting the rules by putting engagement metrics in clients’ hands.

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Horror story looms

In Trendsby Peter Gearin

Businesses that don’t hop on the customer experience train are doomed to fail, says speaker and author Amanda Stevens.

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Native risk

In Trendsby Jerrid Grimm

Brand mentions may help, not hinder, reader engagement of sponsored content. Pressboard co-founder Jerrid Grimm presents the findings of a surprising survey.

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Lean approach

In Trendsby Michael Brenner

Marketing Insider Group CEO Michael Brenner says we should stop debating and start pursuing lean content.

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AI and content

In Trendsby Peter Gearin

Paul Roetzer from the Marketing Artificial Intelligence Institute says marketers must get their heads around AI … but they will also need to be patient.