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Native risk

In Trends by Jerrid GrimmLeave a Comment

Brand mentions may help, not hinder, reader engagement of sponsored content. Pressboard co-founder Jerrid Grimm presents the findings of a surprising survey.

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AI and content

In Trends by Peter GearinLeave a Comment

Paul Roetzer from the Marketing Artificial Intelligence Institute says marketers must get their heads around AI … but they will also need to be patient.