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The truth factor

In Trendsby Peter Gearin

Today’s brand partners bring creativity, social media credibility and their own engaged audiences. They’re also just a bit dangerous.

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The King falls

In Trendsby Peter Gearin

The sudden demise of Australia’s biggest content business, King Content, stunned the industry. Here are the lessons and what agencies need to do to survive.

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Tale of the tape

In Trendsby Peter Gearin

There are promising signs and potential threats in the local version of the latest CMI/MarketingProfs research.

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DIY content design

In Trendsby Peter Gearin

Dokio is brand automation software that puts design tools in the hands of marketers. We meet its maker, Scott Bonanno.

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Suncorp’s content first

In Trendsby Peter Gearin

The Australian bank entered rare air with its small business Facebook show on federal budget night, becoming the first local brand to produce a live news program on social media.

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Trust your brain

In Trendsby Neil Adler

Marketers would do well to pay attention to how our brains have evolved, writes Neil Adler with Daryl Weber.