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The content court

In Trends by Peter Gearin

The jury may still be out on whether Australian content marketing is making real headway, but the evidence is starting to become compelling.

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Body of work

In Trends by Peter Gearin

The 25-year-old fitness instructor from Adelaide has built her business on sweat, positivity and content marketing.

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All jokes aside

In Trends by Peter Gearin

Real-estate site Domain struck gold when it co-produced satirical series Avalon Now, but branded comedy success is never assured.

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What is Brand Tales?

In Trends by Peter Gearin

Brand Tales is a digital magazine devoted to Australian content marketing and native advertising… and why quality content should be celebrated.

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Never-ending stories

In Trends by Peter Gearin

Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.

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First among degrees

In Trends by Peter Gearin

The University of Canberra expects graduates will be better equipped for media and communication jobs of the future.