Global B2B software company Zendesk has created a media brand, Relate — a magazine, podcast and events business all in one. Steve Pratt spoke to Zendesk’s Monica Norton about its content leap of faith.
The jury may still be out on whether Australian content marketing is making real headway, but the evidence is starting to become compelling.
The managing editor of the large US careers website has sage advice for Australian marketers looking to build a successful content hub.
So Perth is the ultimate “good news” website – especially for its founders, who see opportunities to spread the concept.
The 25-year-old fitness instructor from Adelaide has built her business on sweat, positivity and content marketing.
Real-estate site Domain struck gold when it co-produced satirical series Avalon Now, but branded comedy success is never assured.
Brand Tales is a digital magazine devoted to Australian content marketing and native advertising… and why quality content should be celebrated.
Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.
Brands like to use big names in their content to attract extra attention. But sometimes they don’t get the reaction they expect.
The University of Canberra expects graduates will be better equipped for media and communication jobs of the future.