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Body of work

In Trends by Peter Gearin

The 25-year-old fitness instructor from Adelaide has built her business on sweat, positivity and content marketing.

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What editors do

In Ideas by Peter Gearin

It’s often said that only good editors help deliver great content. But what type of editor is the right one for you?

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Building trust

In Ideas by Peter Gearin

A three-step guide to creating a trades and services company that prospective customers see as credible and trustworthy.

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Tres cool, dude

In Examples by Peter Gearin

A chain of Australian Mexican restaurants has turned to print to deliver customers a taste of its cool-dude message.

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All jokes aside

In Trends by Peter Gearin

Real-estate site Domain struck gold when it co-produced satirical series Avalon Now, but branded comedy success is never assured.