Read Post

The brutal truth

In Ideasby Peter Gearin

Want an honest appraisal of how your content is going? Content Machine author Dan Norris is your man.

Read Post

School of life

In Examplesby Peter Gearin

The University of Southern Queensland’s Social Hub keeps its far-flung students in touch with what’s going on, as well as offering essential life skills.

Read Post

Newsroom essentials

In Ideasby Peter Gearin

Businesses can supercharge their content marketing by adopting a classic newsroom approach, but they need to stick to some tried-and-true principles.

Read Post

What is Brand Tales?

In Trendsby Peter Gearin

Brand Tales is a digital magazine devoted to Australian content marketing and native advertising… and why quality content should be celebrated.

Read Post

Never-ending stories

In Trendsby Peter Gearin

Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.

Read Post

Qantas goes AWOL

In Examplesby Peter Gearin

Australia’s national carrier teamed with Junkee Media to produce its youth-oriented travel site. This is Brand Tales’ review of its website.

Read Post

Discovery marketing

In Examplesby Peter Gearin

Having powered past 350 episodes, the Up Close podcast from the University of Melbourne is one of Australia’s earliest content marketing successes.

Read Post

The house rules

In Ideasby Peter Gearin

There’s one sure-fire way brands can ensure they’re running quality content — by employing people who can produce quality content.

Read Post

First among degrees

In Trendsby Peter Gearin

The University of Canberra expects graduates will be better equipped for media and communication jobs of the future.