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The brutal truth

In Ideas by Peter Gearin

Want an honest appraisal of how your content is going? Content Machine author Dan Norris is your man.

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School of life

In Examples by Peter Gearin

The University of Southern Queensland’s Social Hub keeps its far-flung students in touch with what’s going on, as well as offering essential life skills.

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Newsroom essentials

In Ideas by Peter Gearin

Businesses can supercharge their content marketing by adopting a classic newsroom approach, but they need to stick to some tried-and-true principles.

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What is Brand Tales?

In Trends by Peter Gearin

Brand Tales is a digital magazine devoted to Australian content marketing and native advertising… and why quality content should be celebrated.

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Never-ending stories

In Trends by Peter Gearin

Brand publishing is older than most industries but many Australian businesses are still looking for the clear path to content success.

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Qantas goes AWOL

In Examples by Peter Gearin

Australia’s national carrier teamed with Junkee Media to produce its youth-oriented travel site. This is Brand Tales’ review of its website.

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Discovery marketing

In Examples by Peter Gearin

Having powered past 350 episodes, the Up Close podcast from the University of Melbourne is one of Australia’s earliest content marketing successes.

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The house rules

In Ideas by Peter Gearin

There’s one sure-fire way brands can ensure they’re running quality content — by employing people who can produce quality content.

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First among degrees

In Trends by Peter Gearin

The University of Canberra expects graduates will be better equipped for media and communication jobs of the future.