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Listen up!

In Examples by Peter Gearin

Australian companies are waking to the potential of branded podcasts to reach valuable audiences.

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Telling tales

In Examples by Peter Gearin

Beer brand Hahn is behind a video series showcasing the thoughts and fears of successful Australian entrepreneurs.

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Coke’s content Journey

In Examples by Peter Gearin

The soft-drink company’s efforts to transform the content marketing world have gone flat. Brand Tales’ review of Coke’s website, Journey.

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Naval gazing

In Examples by Peter Gearin

The Australian National Maritime Museum website has nautical stories that helped shape a country’s history.

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The share economy

In Ideas by Chris Brogan

Chris Brogan has built his business career on one principle: share and then share some more. He explains how you can do it, too.

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Love your enemies

In Ideas by Rand Fishkin

Successful stories often appeal to those on both sides of an argument, says ‘Wizard of Moz’ Rand Fishkin.

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People magnet

In Ideas by Mark Masters

Marketers and small business owners need to show that what they say comes from the heart, says Mark Masters.

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Jargon and buzzwords

In Ideas by Peter Gearin

It’s time the forces of good defeated those evil empires spouting the garbage-speak of business … going forward.

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Price of brand love

In Ideas by Mitch Joel

Brands can now see the downside of being personal rather than personable, writes Mitch Joel, president of US digital agency Mirum and author of Six Pixels of Separation and CTRL ALT Delete.

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The trouble with ethics

In Ideas by Peter Gearin

Companies that prefer to be on the side of the angels have great brand stories. So why are so many reluctant to tell them to their customers?

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Speak with authority

In Ideas by Peter Gearin

In his book Authority Content, David Jenyns explains his formula for business marketing success, with content at the core.

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Wheatland’s world

In Interviews by Peter Gearin

Having been a significant figure on the global content marketing scene for a long time, Todd Wheatland is still up for a challenge.

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Mahlab on a mission

In Interviews by Peter Gearin

The Australian content marketing champion is proud of the business she has built over 20 years, but there’s plenty more to do.

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The King falls

In Trends by Peter Gearin

The sudden demise of Australia’s biggest content business, King Content, stunned the industry. Here are the lessons and what agencies need to do to survive.

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Tale of the tape

In Trends by Peter Gearin

There are promising signs and potential threats in the local version of the latest CMI/MarketingProfs research.

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DIY content design

In Trends by Peter Gearin

Dokio is brand automation software that puts design tools in the hands of marketers. We meet its maker, Scott Bonanno.

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Suncorp’s content first

In Trends by Peter Gearin

The Australian bank entered rare air with its small business Facebook show on federal budget night, becoming the first local brand to produce a live news program on social media.

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Trust your brain

In Trends by Neil Adler

Marketers would do well to pay attention to how our brains have evolved, writes Neil Adler with Daryl Weber.

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Red Bull of relationships

In Trends by Steve Pratt

Global B2B software company Zendesk has created a media brand, Relate — a magazine, podcast and events business all in one. Steve Pratt spoke to Zendesk’s Monica Norton about its content leap of faith.

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