The Australian brands working hard to build satisfied and informed audiences using storytelling.
Australian companies are waking to the potential of branded podcasts to reach valuable audiences.
PwC’s broadsheet newspaper, The Press, tells stories about and for its employees.
Former content leader Andrés López-Varela explains how data helped transform Australia’s top brand.
The ubiquitous retail hardware chain has videos for almost every DIY job, creating more qualified customers.
Lush Digital Media’s Brand Newsroom leaves the keen listener looking for a pen.
Whale-tracking site and mobile app shows the way in public service content.
Beer brand Hahn is behind a video series showcasing the thoughts and fears of successful Australian entrepreneurs.
The soft-drink company’s efforts to transform the content marketing world have gone flat. Brand Tales’ review of Coke’s website, Journey.
The Australian National Maritime Museum website has nautical stories that helped shape a country’s history.
Stuart Ghent reveals some tricks to help your content stick in readers’ minds.
Chris Brogan has built his business career on one principle: share and then share some more. He explains how you can do it, too.
Successful stories often appeal to those on both sides of an argument, says ‘Wizard of Moz’ Rand Fishkin.
Marketers and small business owners need to show that what they say comes from the heart, says Mark Masters.
It’s time the forces of good defeated those evil empires spouting the garbage-speak of business … going forward.
Brands can now see the downside of being personal rather than personable, writes Mitch Joel, president of US digital agency Mirum and author of Six Pixels of Separation and CTRL ALT Delete.
When companies talk about being ‘relevant’, ‘trusted’ or ‘authentic’, what are they actually saying?
Companies that prefer to be on the side of the angels have great brand stories. So why are so many reluctant to tell them to their customers?
In his book Authority Content, David Jenyns explains his formula for business marketing success, with content at the core.
Creating a successful personal profile is about giving as much of yourself as you can, writes Mark Schaefer.
Having been a significant figure on the global content marketing scene for a long time, Todd Wheatland is still up for a challenge.
The soldier turned content expert now helps military veterans face the future.
The Digital Conversationalist on how content can be a disruptive force in business.
The Walkley Award-winning journalist on the challenges of captaining the AFL’s content team.
M&C Saatchi’s head of social says relevance and quality always speak loudest.
Dream jobs don’t come much better than Ben Campbell’s: content strategist at LEGO.
The Zoetic partner says brands with passion, purpose and a plan will likely win the battle of perceptions.
The former accountant spends a lot of her time and energy helping budding writers.
The Australian content marketing champion is proud of the business she has built over 20 years, but there’s plenty more to do.
The former newspaper artist is a leader in video and digital illustration.
The sudden demise of Australia’s biggest content business, King Content, stunned the industry. Here are the lessons and what agencies need to do to survive.
There are promising signs and potential threats in the local version of the latest CMI/MarketingProfs research.
Penfolds’ permanent online video series shares tales that are good to the final drop.
The department store’s Australia Lives Here campaign puts customers’ favourite items and memories in the shop window.
This is what happens when the world’s biggest brands want to go B-I-G.
Dokio is brand automation software that puts design tools in the hands of marketers. We meet its maker, Scott Bonanno.
The Australian bank entered rare air with its small business Facebook show on federal budget night, becoming the first local brand to produce a live news program on social media.
Marketers would do well to pay attention to how our brains have evolved, writes Neil Adler with Daryl Weber.
How two brands used music videos and interactivity to sell their messages to women.
Global B2B software company Zendesk has created a media brand, Relate — a magazine, podcast and events business all in one. Steve Pratt spoke to Zendesk’s Monica Norton about its content leap of faith.