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Blooming marvellous

In Examples by Peter Gearin

Design and brand expert Jaid Hulsbosch explains how his agency helped reimagine the iconic Royal Botanic Garden Sydney.

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Calendar calls

In Ideas by Peter Gearin

Despite wishes to ‘kill them right now’, content calendars remain a vital part of any broader content strategy.

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Change the tune

In Ideas by Jason Miller

Criticisms about content marketing’s effectiveness need to be addressed, not ignored or rejected, says LinkedIn’s Jason Miller.

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In fashion

In Trends by Peter Gearin

Two contrasting Australian retailers have launched designer magazines to reach their defined audiences.

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Search for an Edge

In Interviews by Peter Gearin

Richard Parker has been at the centre of Edge’s transformation from print-based custom publisher to full-service advertising and content agency.

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Can you feel it?

In Trends by Peter Gearin

How the steady, traditional BBC is rewriting the rules by putting engagement metrics in clients’ hands.