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Horror story looms

In Trendsby Peter Gearin

Businesses that don’t hop on the customer experience train are doomed to fail, says speaker and author Amanda Stevens.

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Dose of knowledge

In Examplesby Peter Gearin

The Pharmaceutical Society of Australia has teamed with Mahlab to reimagine its content platform, Australian Pharmacist.

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Content in a crisis

In Interviewsby Peter Gearin

Crisis management adviser Melissa Agnes says Australian businesses – especially their communications teams – must be prepared when disaster strikes.

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Build on rented land

In Ideasby Mark Schaefer

Putting content on your website isn’t enough these days, writes Mark Schaefer. To succeed, your content needs to be set free.

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Wheatland’s world

In Interviewsby Peter Gearin

Having been a significant figure on the global content marketing scene for a long time, Todd Wheatland is still up for a challenge.