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Hockey stories

In Examples by Peter Gearin

Although it’s an Olympic sport played on the international stage, hockey’s best storytelling comes from its local communities.

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Tres cool, dude

In Examples by Peter Gearin

A chain of Australian Mexican restaurants has turned to print to deliver customers a taste of its cool-dude message.

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School of life

In Examples by Peter Gearin

The University of Southern Queensland’s Social Hub keeps its far-flung students in touch with what’s going on, as well as offering essential life skills.

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Qantas goes AWOL

In Examples by Peter Gearin

Australia’s national carrier teamed with Junkee Media to produce its youth-oriented travel site. This is Brand Tales’ review of its website.

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Discovery marketing

In Examples by Peter Gearin

Having powered past 350 episodes, the Up Close podcast from the University of Melbourne is one of Australia’s earliest content marketing successes.

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The house rules

In Ideas by Peter Gearin

There’s one sure-fire way brands can ensure they’re running quality content — by employing people who can produce quality content.

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