September–October 2018
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Calendar calls

In Comment by Peter Gearin

Despite wishes to ‘kill them right now’, content calendars remain a vital part of any broader content strategy.

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Change the tune

In Comment by Jason Miller

Criticisms about content marketing’s effectiveness need to be addressed, not ignored or rejected, says LinkedIn’s Jason Miller.

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In fashion

In Trends by Peter Gearin

Two contrasting Australian retailers have launched designer magazines to reach their defined audiences.